Bridging Tomorrow: BILD CEO Claudius Senst Explores the Future Landscape of Germany’s biggest Tabloid

Show notes

Germany’s biggest tabloid, BILD, is on its path to becoming digital-only and had an exceptional year in 2023: surpassing the milestone of 700,000 digital subscribers or being the most quoted medium in Germany, to name just a few achievements. BILD’s CEO, Claudius Senst, takes us through this exceptionally successful year that has set the bar extremely high for 2024. What are the plans? How will he ensure that BILD continues on its successful route? How can Artificial Intelligence help journalists with their work? In our latest episode of “on the record,” Claudius takes us into the future of BILD in the coming year and beyond.

Here is more information about our guest Claudius Senst: https://www.axelspringer.com/en/ax-press-release/axel-springer-new-structure-for-bild-and-welt

And here is his LinkedIn profile: https://www.linkedin.com/in/claudius-senst/

If you speak German and you want to check out the homepage of Germany’s biggest tabloid BILD, here is the link: https://www.bild.de/

The future strategy of Axel Springer is “digital only”: https://www.axelspringer.com/en/ax-press-release/axel-springer-presents-future-strategy-for-bild-and-welt

Claudius mentions the new leadership of BILD. Here is the press information from March 2023: https://www.axelspringer.com/en/ax-press-release/reorganization-of-the-bild-editorial-team%ef%bf%bc

Claudius also talks about “Bild100”. Here you can find the pictures: https://www.axelspringer.com/en/ax-press-release/bild100-a-celebration-of-freedom

Claudius also mentions the “BILD bleibt BILD” campaign. Here you can find an a_inside about the campaign: https://www.axelspringer.com/en/inside/isabel-reiss-how-bild-remains-bild-and-yet-continues-to-evolve

He also talks about Hey_ – the Generative AI tool on the homepage of BILD. Here is more information on hey_: https://www.axelspringer.com/en/ax-press-release/axel-springer-launches-german-chatgpt-service-hey_-at-bild

Here you find a ainside story on the makers behind the tool hey: https://www.axelspringer.com/en/inside/hey-whats-up

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