Awin CEO Adam Ross on Transforming into a MarTech Platform

Show notes

In this episode, we talk with Awin's CEO, Adam Ross, about the company’s transformation into a leading Marketing Technology (MarTech) company. We learn about the business of affiliate marketing and the dynamics shaping the industry. Adam shares insights into the incredible potential of affiliate marketing and the challenges the industry has yet to overcome. Finally, he outlines how Awin benefits from being part of the Axel Springer family, which has transformed Awin into a true hidden gem within the portfolio.

If you want to learn more about Awin, check out the following link: https://www.awin.com/gb

Awin is among the top 50 employers in the UK in 2023: https://www.glassdoor.co.uk/Award/Best-Places-to-Work-UK-2023-LST_KQ0,27.htm

One of the press releases of Awin in which he described the affiliate marketing industry as at a pivotal inflection point: https://www.axelspringer.com/en/ax-press-release/awin-appoints-gisele-mast-as-chief-product-technology-officer

The press release of Adam Ross becoming CEO of Awin: https://www.axelspringer.com/en/ax-press-release/adam-ross-becomes-new-ceo-of-awin

Press release of Axel Springer and United Internet forming one global affiliate network out of Awin and affilinet: https://www.axelspringer.com/en/ax-press-release/axel-springer-and-united-internet-bring-together-awin-and-affilinet-forming-one-global-affiliate-network

More information about the newly added tools at Awin: https://www.awin.com/gb/news-and-events/awin-news/winter-release

If you want to learn about the “Opportunity Snapshot Report”, you can find it here: https://www.awin.com/gb/forrester-affiliate-investment-2024?utm_source=inside_wrap&utm_medium=newsletter-uk&utm_campaign=forrester-study

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